Margaux Ballet Flats on Instagram

In the present retail-scape, you are able to store anyplace–such as Instagram. Within our brand new column The Label, we’re highlighting Cartoon brands we have discovered (and fallen in love with!) Through the social media platform. Read new backstories and product testimonials, then share with a friend so you may both amp up your attire.

Easy to put on and appropriate for virtually everything in your cupboard, the ballet level is a classic that’s not moving anywhere. The essential demonstrated the perfect entry point for Alexa Buckley and Sarah Pierson, who chose to throw cautious consideration on the fundamental when creating Margaux. Launched in 2015 using an almond-toe apartment, the manufacturer has enlarged to offer multiple variations.

Must-have products:

The classic, curved ballet skimmer, yes, but in addition other shoe kinds: a pointed toe, slingbacks, and a court heel. A made-to-measure alternative permits for those with hard-to-fit ft, or even a substantial size difference from left to right, to locate the perfect fit. Prices start at $125 for your “Demi,” a round, drawstring-tied design that closely resembles classic dance slippers.

Margaux’s 2.5-inch heels retails for $245.

All styles can be found in a narrow, medium, or broad width, a relatively rare experience when buying shoes. Thoughtful construction at the toe box and front tip also fight the too-worn crease that may plague flimsy styles.

Our verdict? Noticeably better than the chain-store styles we have slipped on, all these feel as though they will stand up to commuting wear-and-tear. No bandages required, either: With a proper fit, we have not experienced any one of those pinching or blisters you sometimes get with fashions that seem as though they should be comfy but actually aren’t.

Apart from it’s founders:

Who did the idea first come out of?

SP: “We all serendipitously met at a cab stand only weeks to our freshman season [at Harvard], and we had been friends at first sight. We became roommates the following season and lived together for the remainder of our college career. It wasn’t until our senior year, however, that we began dreaming up our eyesight for Margaux.”

AB: “During the summers we’ve spent interning in the corporate world we experienced the unlucky ‘shoe-shuffle’ so many ladies endure and felt as though there had to be a better method. We were convinced that there might be a shoe that looked as amazing as it felt: One that wouldn’t only get us where we were moving, but that we actually wanted to put on when we arrived. Therefore, we set out to create the ideal wear-everywhere shoe for the modern woman and along the way, to redefine the manner that shoes are sold.”

Margaux founders Sarah Pierson and Alexa Buckley.

What’s the journey of building your new been like?

AB: “In the center of it is a realization of a need–that women needed shoes designed as much for fit since they were for fashion–and also a laser-sharp focus on achieving that goal. We have taken a measured way of expanding our product line, introducing one silhouette at a time and just when it is as near perfect as possible. And we always collect feedback, giving us a guide line for comments, tips, and requests from our very loyal customer base. The end result is that we have earned their trust.”

SP: “Internally, we have surrounded ourselves with excellent people, who’ve given their time and talent to understanding our vision. Having entered the user world with little past experience (none, actually), we have relied on those who are best-in-class in their respective fields to give their perspective and advice to our larger vision. In doing this, we have been able to accomplish more than we could have on our own.”

Just how has Instagram affected your organization? Have you got a particular plan for using it?

AB: “As a digitally-native brand, it has been a potent tool for acquiring new clients, [and we have had] the capability to build the ‘Margaux world’ via this intensely visual stage. To us, Margaux is about so much more than the goods we create, and Instagram provides us with the opportunity to give context to our vision and depth to our new.”

SP: “We have learned that it is essential to plan beforehand. Now that we’re somewhat more seasoned, we try to plan our articles days, even months, in advance, allowing us to construct broader narratives over longer periods of time, while sharing everyday moments, starts, and occasions.”